Long gone are the days where families would make time to gather around the hi-fi to listen to their favorite weekly radio broadcast. Now, in the 21st-century, we have to look no further than the phone in our hands to get instant updates from the brands and services we love. But when you get an update, do you normally engage with that notification or scroll right past? If a brand has millions of followers but little engagement, how does that affect their reach and message?
According to the 2019 State of Social report from Buffer, 66.4% of respondents reported that likes, shares, and comments were most meaningful to their social media efforts, with 59.5 considering interaction with the brand as most important. In addition, over 60% of respondents reported that engagement is how companies measure their ROI.
But why engagement? How does it differ from just having a strong following?
If your goal is to build a relationship with your audience, then you should ramp up the engagement.
Know your audience group so you can post content that will catch their attention and be relevant to their interests. The more likes, shares, and reactions a post receives provides insights into the behavior and interests of your followers.
social media. BLOCKTV
The more likes, shares, and comments your content garners, the greater your brands reach, and the greater the trust in your brand.
According to a Nielsen report, social ads with a friend’s endorsement generate a 55% higher ad recall than non-social ads, with 83% of of respondents reporting that they trust the recommendations of friends and family.
Here at BLOCKTV, we value our viewers and identify the importance of engagement. As part of our 2020 roadmap, BLTV token holders will enjoy industry-first, exclusive access to our Engagement Center to help ensure our users and advertisers make the most of their time on the platform.
The Engagement Center put token holders in the driver’s seat, enabling viewers to determine what happens on screen, and grants access to premium content tailored to their interests and passions. Looking forward to seeing you there.
BLOCKTV Engagement Center. BLOCKTV