Staying alive as a crypto news site in a shifting media landscape is harder than ever before. The model that Brave has successfully pioneered with its privacy-oriented web browser is inspiring more projects to follow that path.
In the 20th century, media was a fairly static medium, tied to classic staples such as newspapers, TV, radio, magazines, etc. Then came the internet. People could stream all the content they could ever want from the comfort of their homes or mobile devices. And while the initial launch may have taken time to gain speed, today the cord cutting generation that no longer watch cable TV, read a newspaper, or have a magazine subscription are definitively the norm.
When it comes to the modern media landscape, maintaining the regular attention of any particular group is an ongoing challenge. With the almost unlimited amount of content available for a discerning viewer, a phenomena driven by the exceedingly low costs associated with entry into the media landscape. Today anyone with a phone and an internet connection can produce varied content for consumers to lap up.
Yet, the drive for quality content still remains. Those that are able to produce media that combines the need for value adding content and package that with high levels of production can still gain an edge among the myriad of competitors.
An agile organisation that is able to market that content across the vast array of platforms from which consumers today engage with their media is going to find themselves ahead of the game. It is no longer enough to simply market content online, nuance and tracking the evolving trends is critical to staying with current consumption habits.
In 2019, the rate at which new consumers are using mobile is overtaking desktop usage, and this shift should change the way online publishers approach their audience. This change needs to be seen not only as a discrete media shift, but part of a wider desire for coverage on-the-go. The desire for tech on demand means that no longer is the consumer a passive vehicle, willing to absorb whatever is put in front of them. Now, more often, a viewer is driven by word of mouth, social media or a particular influencer to become aware of a topic and to go seek out content on this newfound interest.
Pew data on Mobile Vs. Desktop news. Pew Research Center
The agile media organisation is one that is prepared with that coverage when the consumer comes to them or when the influencer wants to engage with a given topic. Staying on top of the story is critical and news media in particular needs to continue to lead from the front when it comes to generating quality reporting. Yet, ensuring that your content is not only available when consumers decide to engage, but is also in prime position with maximized SEO and sufficient supporting material, such as suggested articles, newsletters and subscription services, will mean that an entire ecosystem can be built around the content. This is the way to ensure repeat viewership.
At BLOCKTV, we strive to embody that agile media attitude; disconnecting from the traditional mediums of communication. With access to a 24-hour newsfeed and our wealth of catalogued content, consumers of our digital content can access all the information they need about developments across the cryptocurrency and blockchain space. We utilize the entire array of social media services to facilitate growth and engagement with our audience, which have an active role in informing and shaping our content, as participators in the media experience. Our next step, that includes issuing the BLTV token, will expand the engagement opportunities to provide more access, influence and participation to viewers that own and use the token. Cord Cutters now have another option and a whole new way to pay for it that opens a world of possibilities.